I would like to explore the possible topics to write a thesis regarding the Application of AR in Service Industry (in car repair workshops) any leads would be appreciated
Topic May be " Identifying Factors of Augmented Reality and its impact on performance of services of Car Repairing workshops: An exploration."
You can investigate (for example) how it a) improves industrial services processes in the automotive industry (e.g. increases efficiency, reduced training times, increase workers' feelings of empowerment or enjoyment), how it affects b) sales processes related to the car industry or have a look at it from a service perspective in terms of service quality, service decay etc. (e.g. helps consumers to choose from an assortment, reduces requires inventory if real cars are replaced by 'holographic cars'), or c) look at how it changes retailing channels in terms of offline and online sales.
Some related references could be:
Hilken, T., Heller, J., Chylinski, M., Keeling, D.I., Mahr, D. and de Ruyter, K., 2018. Making omnichannel an augmented reality: the current and future state of the art. Journal of Research in Interactive Marketing, 12(4), pp.509-523.
Jetter, J., Eimecke, J. and Rese, A., 2018. Augmented reality tools for industrial applications: What are potential key performance indicators and who benefits?. Computers in Human Behavior, 87, pp.18-33.
Carrozzi, A., Chylinski, M., Heller, J., Hilken, T., Keeling, D. and de Ruyter, K., 2019. What’s mine is a hologram? How shared Augmented Reality augments psychological ownership. Journal of Interactive Marketing.
Heller, J., Chylinski, M., de Ruyter, K., Mahr, D. and Keeling, D.I., 2019. Let me imagine that for you: transforming the retail frontline through augmenting customer mental imagery ability. Journal of Retailing.
- Badges
- Science topic
- Similar topics
- Linguistics
- Composition Studies
- Writing