As the question states, I am currently doing some revisions for a paper on personal branding for artists. Although I have found enough theory in the influencer marketing area, I am interested in more narrowly focused work that focuses on graphic artists and fine art photographers. I am looking for literature references that address the position of the artist in a marketing-driven world. References can be doctoral dissertations, master thesis, bachelor thesis, or articles (not earlier than 2018).
Please have a look on these research:
Article Personal branding of artists and art-designers: necessity or desire?
Article Constructing the Platform-Specific Self-Brand: The Labor of ...
Visual remembrance is the highest degree of recollection with the rest of the senses.. Therefore, it is necessary to rely on what remains in memory and improve the image of the sign to become a visual identity through the use of chromaticity in different degrees across all social media, and the aesthetic of the sign itself must be taken into account to attract the attention of the audience
Dear Eduard,
What a great topic to do research, I wish you all the best. You may have a look at the below articles:
Dana, L. P., & Salamzadeh, A. (2021). Why do artisans and arts entrepreneurs use social media platforms?: Evidence from an emerging economy. Nordic Journal of Media Management, 2(1), 23-35.
Scolere, L. (2019). Brand yourself, design your future: Portfolio-building in the social media age. New Media & Society, 21(9), 1891-1909.
Social networks have become vital for artists as the public uses these new media to inform themselves about them.
With the number of followers or viewers, you can increase your income on social media such as YouTube, IG, and others. In addition, it can be a media for product promotion (endorsement), which of course the more endorsements you receive, the more income you will earn.
Digital marketing is the new mantra and has become the 'New Normal in Branding' on Social Media Platform. The artistic contribution can be exposed by the likings and comments of the viewers within the stipulated time frame on the one hand and the consistent engagement with an active audience on the other.
Many thanks to everyone who commented, followed, or viewed the question I addressed. I finally published the text titled: "The Artists in the Branded World. A theoretical Approach to Artist Personal Branding".
You can find the abstract on my page: Article The Artists in the Branded World. A Theoretical Approach to ...
The article will be available on multiple databases from 21 July and will go open access in November.
If someone is interested, I can provide the full text upon request.
Best regards,
Eduard.
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