Asli Cazorla Milla

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Any suggestions on alternative free tools that would perform as Atlas.ti?

I have been wondering which other data analysis software you use for qualitative data analysis. I know ATLAS.ti is a very nice tool however, the pricing becomes an issue. Any recommendation on...

09 June 2021 3,235 4 View

Any suggestion for a free and reliable source on worldwide top 100 companies per industry?

I am looking for a reliable, accessible and free sources or databases where I can extract data on Top 100/50 companies per industry on a global level. Any recommendation would be appreciated. Thanks.

25 August 2020 1,126 3 View

Do you recommend Qualitative Visual Content Analysis or simple Content Analysis?

In your opinion and experience, which of the content analysis methodologies do you find it most commonly used in evaluating the advertisements? Any literature on this topic that would justify the...

05 August 2020 5,110 2 View

Would you recommend using Iconography methodology for analysing print/digital ads?

I am looking for articles/studies that reccomend or have used Iconogpraphy methodology while analsying print or digital advertisements. Any suggestion would be useful. Thank you.

23 July 2020 5,702 20 View

Can you recommend any Social Listening tool for research purposes?

I am looking for an effective social listening tool apart from Brandwatch, Tweetdeck and Social Bakers. Not so expensive and reliable are the two things I am looking for from the suggested platform.

05 July 2020 5,911 9 View

Do you prefer using funnels or flywheels while identifying digital marketing strategies?

If you are teaching or researching digital marketing, you have heard of funnels for years. You have seen different funnels where marketing leads and sales leads where mentioned. But recently, we...

21 June 2020 6,555 15 View

Is there literature on electronic identification recently?

I am working on my PhD regarding e-id but all I could find was about bio metric identity.If you have come across any article, please share with me. Thank you.

04 March 2015 4,502 4 View

The never ending debate: content vs context is the king/queen. Which side are you on?

How do you evaluate their importance when it comes to sports marketing and fan engagement? Do we put too much emphasize on content and forget about its context?

01 January 1970 7,400 1 View