Translation of concepts (English / french) : Brand Strength ?

Dear Colleague, I want please to have your opinion to translate those concepts : "Brand Strength " "Brand Equity") "Brand Power" Thanks a lot ;)

05 June 2018 6,930 0 View

4, 5 or 7 point Likert Scale? What's better and why?

08 September 2017 432 13 View

Theorical concept and Definition of Personal Shopper ?

03 April 2017 2,710 6 View

News references (2015 / 2016 / 2016) about Taboo ?

01 February 2017 6,318 1 View

How can you Define Problematic ?

11 December 2016 6,833 5 View

Definition of Brand Engagement ?

09 October 2016 1,873 0 View

News references (2015 / 2016 / 2016) about Superstition ?

09 October 2016 3,198 0 View

New references brand advocates ?

08 September 2016 3,025 3 View

News references about e- WOM (Electronic Word of mouth) ?

08 September 2016 1,581 4 View

News references about Social media in general ? and marketing ?

08 September 2016 6,235 2 View

Ideas for Phd's Thesis on pricing (Marketing)?

Hi everyone, I'm studying Marketing and I would like to write my PhD thesis on the topic of pricing. Any specific ideas?

02 March 2021 9,706 5 View

How to add missing citation?

Dear colleagues, I have found that many authors have a concern regarding their missing citation in RG because often citation in RG is lower than google scholars. I also missed some citation...

26 February 2021 928 6 View

Centrality measures computation in Biblioshiny/ Vosviewer?

26 February 2021 7,279 2 View

Master's thesis ideas related to City Marketing and City Branding?

I have started collaborating with a small city that is planning to attract international talents from the capital city. The city municipality still doesn't know what audiences can fit better with...

09 February 2021 2,081 3 View

What is the difference between master and doctoral degree?

Hello there.. I've recently submitted my master thesis in marketing. As a reseacher, I now know that the purpose of a master degree is to know academic research tools and how to do and write an...

09 February 2021 6,692 9 View

What could be an interesting topic for a bachelor's thesis in a finance/marketing/computer science field?

Hi everyone! I would like to write my bachelor's thesis on a topic that's currently relevant in the sphere of finance, marketing or computer science (or if it's possible a topic concerning all the...

08 February 2021 1,300 12 View

Do you know any paper about the role of digital content making and translation marketing?

I am determined to write an article in this case and I wonder if anyone can help me in this case. Regards.

25 January 2021 3,330 3 View

How to confirm my participation and authorship of the article?

Dear staff, I was one of the author's group of two articles - " Toxicity Related to Misuse (Non-Medical Use) of Tramadol: Experience of the European Drug Emergencies Network Plus (Euro-DEN Plus)...

18 January 2021 2,351 2 View

Can you suggest literature studying the conditions information and evidence can influence manager decisions in social impact sectors?

I am working on improving the use of digital innovations at scale globally. Most of the innovations I work with provide relevant knowledge on improving the performance of projects, programs, and...

16 January 2021 1,120 5 View

What are the current trends in sustainable/responsible marketing?

I am currently writing my thesis on sustainable/responsible marketing and I am looking for more insights from experts (and good articles - after 2010) about the subject. Looking forward to...

12 January 2021 7,286 6 View