Dear Colleagues
I am particularly interested in new references about International Marketing, in emerging context ... Thanks
Dear Colleague, I want please to have your opinion to translate those concepts : "Brand Strength " "Brand Equity") "Brand Power" Thanks a lot ;)
05 June 2018 7,040 0 View
Dear colleagues I want to have please your opinion about the best number of point Likert scale (4 / 5 or 4 / 7) Should we use a 4, 5 or 7 point Likert scale? What's better and why? Can you please...
08 September 2017 573 13 View
Dear Colleagues, I need please your help to find a Theorical concept and definition of the personal shopper How can you Define it ? Can you give me please good references (papers, books) Thanks a lot
03 April 2017 2,824 6 View
Can I have please news references about Taboo ? I am particularly interested in news references about Taboo in psychlogy field and consumer behavior (marketing) to up date Tkanks a lot
01 February 2017 6,448 1 View
Dear Colleagues and researches, How can we define and explain problematic for students ? Can you give good references (papers, books) Thanks
11 December 2016 6,971 5 View
Dear Colleagues Can you please help me to define Brand Engagement with a news references ? Thanks
09 October 2016 1,996 0 View
Can I have please news references about Superstition ? I am particularly interested in news references about superstition in psychlogy field and consumer behavior (marketing) to up date references...
09 October 2016 3,308 0 View
Dear Colleagues I am particularly interested in new references about customers when they become active recruiters, ambassadors brand advocates ? Thanks
08 September 2016 3,160 3 View
Dear Colleagues I am particularly interested in new references about social media in general ? And Marketing litterature ? and Social science ? Thanks
08 September 2016 6,340 2 View
Dear Colleagues I am particularly interested in new references (2015 / 2016) about e WOM (Electronic Word of mouth) ... Thanks a lot
08 September 2016 1,696 4 View
Can marketing stop the war ?
06 August 2024 3,661 11 View
"Integration of Mass Media and Communication into the System of International Relations: Place, Role, Actuality and Prospects: Modern Media Issues 2024" Website: https://immcir.alnoor.edu.iq/
23 July 2024 3,139 6 View
It has been a quite long time since the Russia and Ukraine war has been going on and if we see the context of Geopolitics and International Relations we don't see a mediation between the two...
18 July 2024 6,737 4 View
o impacto da Gestão Estratégica de Marketing, na tomada de decisões empresariais?
10 July 2024 3,430 0 View
Scales?
10 July 2024 1,176 2 View
I am seeking funding to support a postdoctoral research position in the field of Business Administration with a specialization in Marketing.
08 July 2024 9,910 5 View
As a marketing student I am performing research on client's attitude or barriers when they choose or hire architect or interior designer to construct their houses or renovate their home
08 July 2024 1,263 0 View
I would like to know what are the main advantages of doing a PhD degree in Marketing.
04 July 2024 1,437 3 View
Assessing the Feasibility of Vacation Homes and Vehicle Rentals in India In my article, "Assessing the Feasibility of Vacation Homes and Vehicle Rentals in India: Understanding Market Needs,...
03 July 2024 5,535 1 View
It seems that since 2012 Rio +20 Conference, the world has been moving away from science based perfect market thinking, a moved that apparently has been helped by the confusion created by the 2012...
02 July 2024 4,530 4 View