Cognitive psychology is the study of inner mental processes, unlike behaviorism which studies observable phenomena. It has been able to attain some scientific credibility since its origins in 1960s. The methods and measures used in cognitive psychology researches form the backbone of this field, other than the information processing theories which lie at its core. Advancing the implicit measures and tests have provided us necessary information and knowledge about the cognitive processes. But at the same time it has been criticized that the implicit measures and many other widely used tools in researches involve a sort of self-report information. A participant is asked to provide answers which are what he/she observes to be there. Although there are several procedures where no self-report is required but still a large part of literature in cognitive psychology has used self-report in their tasks. Doesn't this reduce the quality and validity of the data which is analyzed to confirm the theories and concepts? Doesn't cognitive psychology at large, if not completely, still remain non-empirical in approach? Though no school in psychology has been able to call itself totally empirical, but is this fact realized by many, that much of so-called scientific work in psychology is still not objective, especially in the case of cognitive psychology whose chief aim is to know about mental processes which can not be observed directly like physical phenomena or overt behaviors?