Hi
Due to media fragmentation, marketing and communication departments of large corporates (and government) are struggling to come up with a structural model that works. There's the option of using one ad agency for everything, or a panel of them for lots of things. Or to go in-house and use the gig economy, or to decentralise and let each department fend for themselves. Lots of options - but there is nothing definitive yet. Please let me know if there's any data on this.
Thanks
Sid
Good morning,
we do not have reliable data, as we only have insight on a handful of organisations that can be compared from a scientific point of view, which is not enough to build statistics. But we think there is a clear link between dissemination of work and low performance ; the optimum seems to be 2 actors : on the one hand a specialist in SEO, strategy and processes, writing, production and publication of content (business and technical); on the other hand a specialist in the construction and maintenance of websites and mobile applications.
Cheers.
Christian Auriach Many thanks Christian. Being post-Covid, I think data is in short supply - all I can hope for at this stage are ideas.
