Currently, I am working on a project trying to assess the gap between consumer attitude and purchase intent, and also between purchase intent and actual purchase behaviour in a CSR setting.
I was wondering if someone can indicate some experimental design from prior work which deals with this issue so to help me out to design this study properly.
thanks in advance,
Achilleas
Hi,
Perhaps, you might find this publication useful.
Good luck,
Srikant
http://onlinelibrary.wiley.com/doi/10.1111/j.1758-0854.2009.01013.x/full
Hi,
Please find below information that should be helpful to your topic. In consideration of your CSR setting, some information in relation to understanding/challenging CSR are also depicted below for your reference.
- Boulstridge, E. and Carrigan, M. (2000) Do consumers really care about corporate responsibility? Highlighting the attitude-behaviour gap, Journal of Communication Management, 4, 4, pp. 355-368.
- Carrigan, M. and Attalla, A. (2001) The myth of the ethical consumer - do ethics matter in purchase behaviour?, Journal of Consumer Marketing, 18, 7, pp. 560-578.
- Carroll, A. B. (1991) The Pyramid of Corporate Social Responsibility: Toward the Moral Management of Organizational Stakeholders, Business Horizons, 34, 4, pp. 39-59.
- Masaka, D. (2008) Why Enforcing Corporate Social Responsibility (CSR) is Morally Questionable, Electronic Journal of Business Ethics and Organization Studies, 13, 1, pp. 13-21.
- Robins, F. (2005) The Future of Corporate Social Responsibility, Asian Business & Management, 4, 2, pp. 95-115.
Regards, Kenneth
Find attached the above papers. They will be of great help to you.
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