Dear Researchers,

The future of sustainable business isn’t just about talking green—it’s about proving it. We’re assembling a team of visionary researchers and practitioners to design a game-changing framework for authentic, data-driven green marketing. And your work in this field makes you an essential voice in this mission.

Why This Matters Now

Consumers no longer trust vague "eco-friendly" claims—they demand transparency, accountability, and real impact.

Brands face mounting pressure to move beyond greenwashing but lack scalable tools to do so.

This is your chance to shape the standards that will define sustainability in marketing for the next decade.

What We’re Building

A high-impact, data-backed platform that:

✔️ Measures and certifies true ecological footprints (think "Carbon Label 2.0").

✔️ Rewards consumers for sustainable choices—using behavioral science to drive change.

✔️ Empowers brands to turn sustainability into a competitive edge, not just compliance.

P.S. Even if you’re on the fence, email me. The best ideas emerge from open dialogue—and coffee chats (virtual or otherwise).

—

[Mohammad Zarandi]

[Phd Candidate]

University of Tehran / Iran

Email: [email protected]