You could have a look on the work of Marisol Alonso-Vazquez : Factors that influence engagement in on-site environmentally responsible behaviours at music festivals.
Thematic festivals, political events, cultural activities, sport events, religious meetings, etc., and can be held at an national& international level. festivals are organized in order to answer the specific needs of a community. Many of the buildings built for different important events i.e. world Expo. Festivals help promoting the areas in which they take place, attract numerous tourists, and can be regarded as a new type of tourism & positioning the festival on newer market segments.I send some links about your query-