I will examine the impact of event sponsorship on brand image within the context of sporting and music events. I am particularly interested in events watched online vs via traditional media. Some events that come to mind are NFL or NBA online, or the Voice Online. Any other music or sport events that come to mind please let me know, Thanks so much.
Hello Tricia-Anne,
I suggest that you take a look at International Journal of Sport Management and Marketing, as well as International Journal of Sports Marketing & Sponsorship. Is quite possible that you can find what you need.
Best wishes,
Francisco Vieira
You can try the following links:
http://www.tandfonline.com/doi/abs/10.1080/00913367.1999.10673595#.VZZV6vmqqkp
http://www.cabdirect.org/abstracts/20063108517.html;jsessionid=B84C72A30D0E4A31DB6D576AAF24A61A
Regards
Music and Consumer Behaviour: To Play or Not To Play
https://marketing.conference-services.net/reports/template/onetextabstract.xml?xsl=template/onetextabstract.xsl&conferenceID=3554&abstractID=730611
Here are some of my publications which match what you are looking for:
Article The Use of Sport Sponsorship as a Brand Equity Building Tool...
Article Introducing A Conceptual Framework For Understanding Sponsor...
Article Unpacking The Integrative Conceptual Framework For Assessing...
Article Developing A Conceptual Framework For Assessing Media-Based ...
Article Proposing the Sports Team Brand Hierarchy Conceptual Framework
Lysias thank you so much. This is very helpful. I certainly do apprecatae it.
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