Tricia-Anne Y. Morris

3 Questions 7 Answers 0 Followers

Questions related from Tricia-Anne Y. Morris

Is there any literature on consumer attitudes, sponsorship and/or brand image in relation to sport and music events viewed online?

I will examine the impact of event sponsorship on brand image within the context of sporting and music events. I am particularly interested in events watched online vs via traditional...

22 June 2015 4,136 5 View

Is there any literature on equivalence?

Specifically I will be examining the impact of event sponsorship on brand image looking at 1 music event and 1 sporting event. Ideally I need to choose events that are equivalent in terms of...

09 April 2015 6,131 5 View

What is the minimum sample size per group for SEM or Path Analysis?

Currently doing doctoral work on the impact of event sponsorship on brand image. Will be conducting an experiment among persons attending music event and sporting event respectively. Not sure of...

08 April 2015 4,533 39 View