Is there any indisputable model to value the brand of a company?

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Daniel Tinello

Hello Dr. Kotishwar,

The following high cited papers provide a model and background thoughts for your research:

Have a nice day and good luck

Article Developing and Validating a Multidimensional Consumer-Based ...

Article Consumer Choice Behavior in Online and Traditional Supermark...

Article Consumer-based brand equity: Improving the measurement - Emp...

Floris Goerlandt

Dear Dr. Kotishwar Aarugonda,

The words "indisputable" and "model" should in my view never be used together.

I suppose you should satisfy yourself with "a model which looks kind of OK because it has been cited a lot and hasn't yet received too much intelligent criticism."

Mukul P Gupta

There should be none, and luckily there is none, for there is on "indisputable" currency for valuation.

Mousumi Bhattacharya

Aswath Damodaran proposed valuation of brand long back. You will find the details in NYU Stern.