Take a look at this paper of ours. It has a theory model of newspaper competition but should apply.
Article Herd Journalism: Investment in Novelty and Popularity in Mar...
Have a look at the series of papers by Gentzkow and Shapiro from Booth.
The estimation of demand of a product in each specific channels, for example product sold in different forms (raw/ processed/ packed/ quality specifications...) depending upon consumption habits, pocket and taste requirement is the base. To what extent a channel can improve its demand at the cost of other channels can better be studied under the theory of monopolistic competition.
Yes. An interesting area for the application of the Game theory.
Take a look at this paper of ours. It has a theory of division of labour.
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