Do the proper masking by scotch tape or plastic tape (Adhessive) for the area where you dont want to etch. Then spread the Zinc powder and then pore HCl. within a fraction od second it will etch followed by washing.
In order to etch FTO you will need to mask off an area this can be done with photoresists, or tape, or anything that is resistant to the etching solution. Once you have masked off the area you don't want to etch coat the surface in zinc powder and add hydrochloric acid (2M) to the surface. Once the reaction has ended clean away the HCl and Zinc and remove the mask. There is a guide and video that can be found in the link below that is very helpful!