It is increasingly evident that beliefs play a critical role in decision-making of all types and once adopted are very difficult to change. In fact, an intractable defense of the belief or belief system appears to emerge.

Most explanations focus ignore the biological or neurological dynamics of how certain beliefs become hard wired into the brain. Is the process anywhere close to what happens when human become addicted to tobacco or narcotics or sugar? Does the process involve filling receptor sites in much the same way the drug Chantix fills tobacco receptors so that little or no pleasure is derived from smoking cigarettes?

John Munro