Currently I'm doing a research on IPO underpricing? for those who are not familiar with the concept, IPO underpricing happens when companies sell equities in the market for the first time, they tend to set the offer price at low level which allows their equity price to increase after the first trading day and make huge profits, traditional views such as asymmetric information argue that because of the uncertainty about the firm value, the issuers deliberately decrease the offer price to keep the demand on their offered equities high, but even some aspects of asymmetry information assume that the issuing corporations are more informed about the intrinsic value of their companies than outside investors, so why don't they set the offer price at level close to the intrinsic value? probably because they will sacrifice the money they would get if they offered a price lower than the intrinsic value.
Some researchers believe that the underpricing cost the issuers to lose money because they are selling at low price, but this has been proven untrue, Loughran and Ritter (2002) examine the covariance between the issuers’ capital sacrifice and their overall wealth after listing. By integrating the loss with the gain, they find that issuers are wealthier than they would expect.
Therefore, the issuers are not scarifying anything because they know damn well that price will rise quickly in the first trading day. The problem here is the information hidden by the companies and use them for their interests. So in the end isn't it just a scam and ruse to use for realising greater profits in the future.
After reading so many articles and reviews I could not think of it another way, your thoughts are cordially welcomed.
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Loughran, T., Ritter, J.R., 2002. Why don’t issuers get upset about leaving money on the table in IPOs? Review of Financial Studies 15, 413-443.