Dear Ana,

I think this could be possible, but place branding is mostly useful in a larger urban area. It would be great if you ranked the SMSTs and mapped it properly, thereafter branding them. It would be easily undertandable to the larger researcher community.

Yes, place branding is useful for the small and medium size places. You cannot just copy-paste place branding strategies of metropolitan areas, you have to understand the difference.

Please have a look on our discussion paper:

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Dear Biraj Kanti Mondal ,

Thank you for your input, that would be great to have an accurate overview.

Dear Olga Rauhut Kompaniets ,

Thank you so much, I will definitely have a look through your research. I'm sure it would be really helpful.

It can be useful, maybe the case studies in our article could give you some ideas? Deleted research item The research item mentioned here has been deleted

This book will also be helpful:

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Dear Nicholas Karachalis ,

Thank you for your recommendations. I'll take a look through them.

I assume that with place branding you in essence refer to a delineation process of lower- and higher-order cities/towns. In that regard place branding is useful considering that all non-metropolitan towns and cities cannot be developed simultaneously. Accordingly, appropriate policy measures must be considered in support of this delineation process. We published an article on secondary cities for South Africa ... maybe that can be useful in some way ...

Dear Andre Brand ,

Thank you for your inputs. The question refers to marketing strategies of place branding that are followed by secondary cities, as a way to improve their economy, attract visitors and investors, etc.

I found your article of interest for the research, so I'm quite thankful.

Hi Angeliki Mitropoulou

Have a look at our paper "Exploring destination brand disengagement..." which we published last year about the case of Cartagena, Colombia.

Best regards & have a nice holiday!

Narcis.

Hi Ana Carreño Fernández de Travanco! In my opinion, place branding is impossible without the engagement of government bodies because it has to align with the general positioning of place/city/town, etc. Maybe it will be interesting for you to look at some of my conference papers in my profile about the current situation in Ukraine in this field ("City brand and city development agency: interconnection and current situation in Ukraine") and Kyiv ("Kyiv as a city brand in international indices and rankings: coincidence or ineffective local government?"). Of course, Kyiv is not referred to SMSTs, but perhaps you might be interested.

Also, have a look paper "Formation and development factors of city brand", which has some theoretical points about city branding.

Best regards, Dmytro Balashov from the National Technical University of Ukraine "Igor Sikorsky Kyiv Polytechnic Institute"