Digital marketing leverages Internet to target customers, through advertising on website and other means of digital advertising including email marketing, online brochures etc. The increase in business through digital marketing depends on a whole host of factors. The consumer access to Internet, relevance of the products to internet-customers, demographic composition of the clients targeted by the company/organization, quality and subscription-level of the digital content, existing market saturation and untapped customers.
Digital marketing leverages Internet to target customers, through advertising on website and other means of digital advertising including email marketing, online brochures etc. The increase in business through digital marketing depends on a whole host of factors. The consumer access to Internet, relevance of the products to internet-customers, demographic composition of the clients targeted by the company/organization, quality and subscription-level of the digital content, existing market saturation and untapped customers.
I guess , it depends on reachability of media such as Internet !!! If that is successfully done , business would grow by say 50% (I am being optimistic may be)
Deepak Verma , although it will be shooting in the dark based on my previous answer (that it depends on where, who, what about the business and targeted consumers), my guess is that gross increase of around 2% annual; pretty much in line with Bushra Shah .
It's a huge and not well understood business yet. Age of involved shift to 40-45 years old with new high usability and importance apps coming online regularly. It's one of the most aggressive industries as far as marketing and sales forces are concerned.
Digital Marketing helps you directly connect with customer or client, liaison, communicate and interact, and generate leads and sales in real time. It will
bring more business to organizations. Today, all age groups are interested in online purchasing .
Digital marketing has become an important means of competition between companies, which is a race track between companies to reach the customer first before the competitor, so the company's ambidexterity and agility in the speed of grabbing and capturing opportunities, which can reach the first to achieve the the customer needs before the competitor and as a result will increase the size Business and opportunities for success
- Providing goods and services according to customer needs
- For feedback on product development
- Reduce costs and use flexible pricing
- Creation of new forms and channels for distribution
- Use interactive promotion methods with customers
- Support and activation of CRM
- Achieving competitive advantage and strategic position in the market
I think the increase in sales is high, but it depends on the size of the success of companies in the implementation of electronic marketing well and effectively
I all depends on the marketing strategy(Frequency, market segment, type of product or service and 4P's). There must also be consideration the stage where the business (Creation, promotion and Growth) since it varies. The study on marketing investment of Micro, Small, Medium and Large in Belize reflects that enterprise size has different behavior base on the Free Cash Flow (FCF).
Digital Marketing is a strategic media for developing brand equity, and driving corporate growth strategies. Digital marketing can be effective to bring more business to the organization.
If you read George Gilder's book 'Life After Google'; he mentions that an alarmingly low percentage of digital marketing is effective, approx 0.03%. (Specifically online ads)
Reinforcement of e-commerce with conventional market invest competion with respect to participation of leading service providers. GDP of India is dominated by service sectors therefore e-commerce is absolutely justified with reference to integrity of Economic parameters.