There are renewed interests in green hotels lately, in the broad area of green marketing. The following references may be helpful as a starting point.

• Dief, M. E., & Font, X. (2010). The determinants of hotels' marketing managers' green marketing behaviour. Journal of Sustainable Tourism, 18(2), 157-174.
• Klöckner, C. A. (2013). A comprehensive model of the psychology of environmental behaviour—A meta-analysis. Global Environmental Change, 23(5), 1028-1038.
• Sirakaya-Turk, E., Baloglu, S., & Mercado, H. U. (2014). The efficacy of sustainability values in predicting travelers’ choices for sustainable hospitality businesses. Cornell Hospitality Quarterly, 55(1), 115-126.
• Lee, J. S., Hsu, L. T., Han, H., & Kim, Y. (2010). Understanding how consumers view green hotels: how a hotel's green image can influence behavioural intentions. Journal of Sustainable Tourism, 18(7), 901-914.
• Teng, Y. M., Wu, K. S., & Liu, H. H. (2013). Integrating altruism and the theory of planned behavior to predict patronage intention of a green hotel. Journal of Hospitality & Tourism Research, 1096348012471383.
• Tsai, C. W., & Tsai, C. P. (2008). Impacts of consumer environmental ethics on consumer behaviors in green hotels. Journal of Hospitality & Leisure Marketing, 17(3-4), 284-313.
• Jansson, J., Marell, A., & Nordlund, A. (2010). Green consumer behavior: determinants of curtailment and eco-innovation adoption. Journal of consumer marketing, 27(4), 358-370.
• Han, H. (2015). Travelers' pro-environmental behavior in a green lodging context: Converging value-belief-norm theory and the theory of planned behavior. Tourism Management, 47, 164-177.

Applying the Theory of Planned Behavior to Predict Consumer’s Behavioral Intention toward Green Hotel: Using Hedonic and Utilitarian Values as Moderate

Along with increased concerns about the issue of sustainable development and corporate social responsibility, legislate for green policy and more hotel operators are attempting to practice in various green initiatives. However; the lodging customer may consider volitional and non-volitional factors at the same time when they make the decision. Since consumers would concern about the quality, price and other function of utilitarian value, and concern about the pleasure experience and other function of hedonic value when they choose the hotel.

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Really appreciate it

I am using TPB model but need to add another variable

like value (Egoistic,Biospheric and Altruistic) to predict the consumer behavior intention .I need a help on that

there is one paper that integrated the altruism with TPB on the green hotel patronage intention by Teng et al 2012. it will be helpful 

yes I am doing on this topic