Yes, we can transition to a clean economy using green markets because they promote sustainable production, reduce pollution, and encourage the use of renewable resources.

Sonia, agreed.

Can you think of the fundamental market reason behind that "promotion" to transition to environmentally clean markets?

If not, the answer is in the article shared.

Respectfully yours;

Lucio

Instead of waiting for cost parity between green and traditional products, companies began monetizing sustainability by translating lower emissions into brand value and consumer loyalty.

Since 2012 RIO + 20 move to dwarf green markets they started doing that using sustainability washing and greenwashing, do you have any idea of why companies were able to do that?

2023 ideas linking green markets to the transition from environmentally dirty to clean economies: scholars in 2023 argued the transition depends on shifting price signals (so that green-market prices reflect full environmental costs), building enabling institutions (regulation, finance, standards), and avoiding reliance on piecemeal dwarf solutions; empirical and theoretical pieces emphasize layered policy mixes—carbon pricing, targeted micro-markets, and institutional redesign—to scale green markets and make the transition politically and economically viable.

Chuck, nobody in the mainstream area and institutions from WCED 1987, UN, OECD, world bank, IMF. Environmentally orientednorganizations,,,,,t including sustainable develop.ent tools, dwarf green market tools, circular economic thinking....has have been advocating full cost internalization as the sustainability based solution that I know, all different forms of partial to no cost internalization have been implemented, I have been advocating this since before Kyoto and more for.ally since 1999.

But Chuck why green markets are Transitionable and dwarf.green markets are not? That is the same.question I asked Sonia in different way. Can you think about the simple economic reason of why?