I want to measure the effect of the affective image on the relationship between the cognitive and conative images of a tourist destination?

19 January 2025 0 7K Report

This question focuses on understanding how an affective image—the emotional and subjective impressions held by tourists—impacts the link between:

Cognitive Image:

Refers to the factual knowledge, beliefs, and evaluations about a destination (e.g., its safety, attractions, infrastructure, cultural heritage).

conativ) Image:

Represents tourists’ behavioural intentions or actions toward the destination (e.g., deciding to visit, revisiting, or recommending it).

can you help me?

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