Theory of Reasoned Action
Theory of Planned Behavior
Marketing research
Business research
The theory of planned behaviour can be used as an analytical framework.
The health benefit model and/or service profit chain can be also used.
This might help you
http://dspace.bu.ac.th/bitstream/123456789/1748/1/xin.guan.pdf
Also, check this
https://www.jae-online.org/attachments/article/93/Beckman_Smith_49_4_11-24.pdf
Mubina Khondkar Thank you for your suggestions. I will take a look at the mentioned models.
Theory pf planned behavior is reasonable. You can also look at CSR as well as Consumers’ Perceived Value. Health Belief Model (HBM)
In this paper the TPB and purchase intention are measured.You could use the same scales by changing it for your research
https://www.abacademies.org/articles/The-impact-of-myers-briggs-personalitytypes-introversion-and-Extroversion-on-purchase-intention-towards-international-fashion-brands-of-millennials-in-india-1528-2678-24-2-292.pdf
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