The carboxy group of HA can be activated using EDC/NHS reaction.
You can read this paper: http://pubs.acs.org/doi/pdf/10.1021/bc00010a007 (Chemical Modification of Hyaluronic Acid by Carbodiimides)
or if you want to know the principle of the reaction using carbodiimide, I recommend: Book: Bioconjugate Techniques (part 3, Zero-length cross-linkers) by Greg T Hermanson.