Hello,

I am coding some metrics from different articles to run a meta-analysis and I had a simple question.

Let's say one of my variable of interest is Brand loyalty. In some articles, brand loyalty is often decomposed in two different variables (Attitudinal loyalty and behavioral loyalty) with two different metrics: two different AVE, CR, Alpha coefficients, Means and Standard deviations.

I would like to summarize these two variables in a single one. Thus, how do I get the value of the AVE, CR, Alpha, Mean and SD for the variable Brand loyalty (which is the variable gathering attitudinal and behavioral loyalty)? Should I do the average of the values given in the article?

Thanks in advance for you reply,

Best regards,

Kathleen

More Kathleen Desveaud's questions See All
Similar questions and discussions