Expanding the reach of your research beyond the academic community is a rewarding endeavor that can lead to greater impact and recognition. By crafting a compelling narrative, utilizing social media, collaborating with others, engaging in science communication, and exploring various avenues for sharing your work, you can effectively reach a wider and more diverse audience.
Remember that the goal is not just to share your research but to make a positive difference in the world by sharing knowledge and insights that can benefit society at large.
Complex of measures has to be taken in order to reach wider audience in research - not only typically scientific measures, as participation in conferences, scientific publications, foreign research stays, etc., but, I recommend, participation in mass media with popular articles/commentaries in internet portals/press (may be not so often, if the subject is very specific /specialised) and inclusion of Your research results into teaching/education activities as well. Personal communication and new personal contacts with other researchers matter too. ResearchGate is also "doing its job" in this respect.
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