https://www.researchgate.net/publication/233585754_Market_Orientation_Strategy_and_Performance_in_the_Primary_Forest_Industry

https://www.researchgate.net/publication/235307410_Market_Orientation_Strategic_Flexibility_and_Performance

In addition to the specific literature on the issues of marketing orientations and brand images, wider marketing topics can be reviewed and addressed.

Brand images do not only depend on marketing orientations as well.

Some publications on wider marketing-related topics might provide brand-related literature.

Very good question.

Brand image is not depending on market orientation. It is an external factor (ex. what our consumers think about our brand identity). Market orientation is a construct where all firm's activity is focused on the market (marketing). There are also other valuable factors (key foundations) for the strategic marketing.