Ahmed Abdel Alim

4 Questions 4 Answers 0 Followers

Questions related from Ahmed Abdel Alim

How to prove from the literature that Market Orientation and Brand Image are key foundations of Strategic Marketing?

I am looking for recent publications discussing that Market Orientation and Brand Image are key foundations of Strategic Marketing.

02 April 2021 7,577 4 View

Is there research limitation on the relationships between digital capabilities, market orientation, brand perception and business performance?

I am looking for supporting studies discussing literature limitations on the relationships between digital capabilities, market orientation, brand perception and business performance. Also, a...

15 February 2021 7,642 5 View

Is there a questionnaire to measure digital maturity?

I need a questionnaire to measure digital maturity, hopefully from the literature or a trusted source such as BCG so that I can use it in my research. It would be great if it's applicable to the...

28 March 2020 3,175 7 View

How to add a new construct to Market Orienation (MO)?

According to Narver and Slater, Market orientation (MO) consists of three sub-constructs: customer orientation, competitor orientation, and inter-functional coordination. What would be the best...

23 October 2019 4,923 4 View