Hello all,
I need help getting started building and analyzing a UTATU model. I have a survey ready with some questions but I had some confusions on UATAUT and on how to analyze the data. I will be using IMB SPSS and AMOS to analyze the data once I have it.
The model I will be using is similar to a regular UTAUT model (uataut2.jpg). My model is similar but with different terminology. I have questions to evaluate all the UTAUT factors except for Behavioral Intention and Use Behavior. Should I add questions to evaluate these factors? I ask because in some research that I found, these factors are left out of the AMOS model and I do not fully understand why.
Next, I am new to using IBM AMOS and so I do not fully understand how to build the UTAUT model in the software. Specifically, how do I show the relation between Gender, Age, and Experience to Performance Expectancy... Facilitating Conditions? In the model, the arrows are pointing to the arrows in between other factors and not directly to the box and AMOS does not let you point arrows to other arrows. For example, the arrow from Gender points to the arrow going from the box of Performance Expectancy and the box Behavioral Intention; how to define this relation in AMOS, would I point the arrow from Gender box directly to the Performance Expectancy box? (amos-model-example.jpg)
Any help, advice or links to useful materials would be greatly appreciated.
Thank you.
Maybe this can help you out. In this paper UTAUT is built with AMOS:
https://www.diva-portal.org/smash/get/diva2:1447041/FULLTEXT01.pdf
In addition, for interpretation, I suggest you read the basic papers on UTAUT:
Article Unified Theory of Acceptance and Use of Technology: A Synthe...
Article User Acceptance of Information Technology: A Unified Model
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