By far the most commonly used approach to qualitative data analysis is Braun and Clarke's (2006) thematic analysis. This original publication is quite readable and contains a worked example.
For more recent publications, you can check their website at:
The guidance as per the following publications may further help:
Attride-stirling, J. (2001) Thematic networks: an analytic tool for qualitative research, Qualitative Research, 1, 3, pp. 385-405.
Braun, V. and Clarke, V. (2013) Successful Qualitative Research: a practical guide for beginners. City Road, London: SAGE Publications Ltd.
Bryman, A. and Burgess, R. G. (2002) Analyzing qualitative data. London: Routledge.
Dey, I. (2005) Qualitative data analysis: A user-friendly guide for social scientists. New York: Routledge.
Javadi, M. and Zarea, K. (2016) Understanding Thematic Analysis and its Pitfall, Journal of Client Care, 1, 1, pp. 33-39.
Lester, J. N., Cho, Y. and Lochmiller, C. R. (2020) Learning to do qualitative data analysis: A starting point, Human Resource Development Review, 19, 1, pp. 94-106.
Liamputtong, P. (2009) Qualitative data analysis: conceptual and practical considerations, Health Promotion Journal of Australia, 20, 2, pp. 133-139.
Miles, M. B., Huberman, A. M. and Saldaña, J. (2014) Qualitative Data Analysis: An Expanded Sourcebook. 3rd edn. Thousand Oaks, California: SAGE Publications, Inc.