Dear colleagues,
I would appreciate a suggestion for determining the odds ratio based on the following data:
- the dependent variable is purchase intention and is measured on a 7-point Likert scale
- the total number of respondents is 288.
We have the following results using SPSS for the independent variables, measured also on 7-point Likert:
Estimate B:
1. Brand trust is 22.256 (p = .000).
2. Corporate Credibility is15.375 (p = .000).
Thank you!
Rareș Obadă
It appears that your model has been estimated using an ordinal logistic regression. What statistical package have you used to estimate the regression? I suggest you check the following link which is useful if you use the polr command available in the MASS package.
https://stats.idre.ucla.edu/r/dae/ordinal-logistic-regression/
If you are using STATA, can see https://stats.idre.ucla.edu/stata/dae/ordered-logistic-regression/
Best Regards
Rareș Obadă
You can see
https://statistics.laerd.com/spss-tutorials/ordinal-regression-using-spss-statistics.php
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