Dear Sergei,

Perhaps you can search in specialized databases, such as "SafetyLit" ( http://www.safetylit.org/)

Hope it helps.

Ruben.

Thank you so much Ruben.

There has been large EU research project related to this topic - how to design, evaluate, report on road safety campaigns. You may find its outputs here - http://www.brsi.be/en/road-safety/cast/publications/

According to my personal experience just because I worked in the past as a journalist for a specific campaign about road safety, I studied a bit the subject.

The client was a very relevant Italian PA with a consistent budget.

We share with those guys a panel of ideas and then they developed  a specific capaign utilizing an inhouse company.

The final result was to differentiate  the campaign through different medias .

They chose 3 different channel because it was in the late '90 during wich the social media had practically no existence.

So we proposed to select TV, radio and newspaper (divided in two groups, ie generalizated and specialized. The difference was to considered specialized if dedicated to a target focus of one scientific discipline.  So, for example, a financial newspaper was considered specialized instead a monthly journal for describing new and old cars was considered generalized).

In TV and in the radio the choice was to advertise in some particular hours like 6.00- 8.00 am and 6.00- 9.00 pm.

The message of 30'' or 1' was to describe what happened before an accident with deaths in wich, e. g., a child ask to his father: "dad, why did you decide to use your mobile phonewhen I say do not? " or a wife taking with her husband " you were in late but I didn't expect for dinner on time. I knew that were snowing. I told your on the phoneymoon be fore your leave the work". Others were about the the abuse of alcohol or drugs and even the cigarettes (the last was stopped by some tobacco lobby).

For specialized newspapers  we proposed to show inphograph about stats of accidents, number of deaths and serious  injuries with historic trends ( hoping they showed an improvement)

 For generalizated newspaper the message was with pictograms showing images of serious casualties and accidents.

Hoping to be a little bit useful. 

Luca

Dear Sergei,

You might find something of interest in a text I wrote on the topic of Mass Mass Messages for Safety and health. It can be found in Chapter 6 (Intervention by Education) in Target Risk 3 (2014),  a book that is freely downloadable from . With best wishes for success in your work, Gerald ([email protected])

 Dear colleagues, thank you for your help. It is very useful for me.

I have the opportunity to work on an assignment in Lebanon where road safety is a real problem. Several NGOs have good safety campaign. Check out the websites below:

https://www.facebook.com/yasa.org/

http://www.yasa.org/en/Sectiondet.aspx?id=10&id2=370

http://www.kunhadi.org/kunhadi/index.php

http://www.grsproadsafety.org/tags/lebanon