There are a lot of evidence which shows that social media is essential for promote events, now social media provides a platform to broaden your audience, connect with decision makers, and engage stakeholders and more, scientists are increasingly using social media as a way to share also its experiences. This is an opportunity for a scientific event. What are the key good practice strategies to follow?
Laxmi Pant
You may like to have a look at the literature on knowledge mobilization, knowledge translation, and knowledge transfer.
Big Data analytics is another area to consider for social media strategy, which has been particularly used by the industry.
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Kenneth Lui-ming Ngie
The following sources may help:
- Dutta, S. (2010). What's your personal social media strategy? Harvard business review, 88, 11, pp. 127-130.
- Hoffman, D. L. and Fodor, M. (2010). Can you measure the ROI of your social media marketing? MIT Sloan Management Review, 52, 1, pp. 41-49.
- Kaplan, A. M. and Haenlein, M. (2010). Users of the world, unite! The challenges and opportunities of Social Media. Business horizons, 53, 1, pp. 59-68.
- Scott, D. M. (2015). The New Rules of Marketing & PR: How to use Social Media, Online Video, Mobile Applications Blogs, New Releases, and Viral Marketing to reach buyers directly, New Jersey, John Wiley & Sons, Inc.
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