To understand and discus new variable depends up on consumer behaviour in-deep
- Being aware that traditional economics is not valid anymore in today's complex world;
- Proposing for neuroeconomics its compatibility with new emerging economic rules
- Defining the specificities of neuroeconomic 'activities'
- Using from the start complementary data to classical (hard) data, i.e. warm, digital, ethnographic, and moist data
- explicitly giving relationships more focus than structures
* Think of it as a "market of one". The sum of such markets of one = the addressable market.
* The market (of one) demand is contextual, being influenced by episodic memory, working memory, Default Mode Network being ON or OFF, and so on.
* You would need tech capable of automating the processing of a) markets of one, and b) the individual context at the moment of "touch".
* You must ensure that all the algorithmic processing of individual demand is compliant with local laws and regulations.
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- Science topic