Good morning,
I have to do a work for college and I don't know how to do it. I have to capture and create customer value. I don't know how to start or the structure to do it. If someone can help me, I would appreciate it.
Thank you
Dear Saioa Moreno
Please, read this information, it might help you:
1. https://www.zendesk.com.mx/blog/valor-del-cliente/
2. https://upcommons.upc.edu/bitstream/handle/2117/16640/Viscarri_modelo_creacion_valor_cliente.pdf
3. https://www.mba-madrid.com/empresas/propuestas-de-valor-modelo-negocio/
You could research and discuss how an organisation can capture and create value using social innovation.
To capture to capture and create a customer value, you should persuade the customer by answering to their core needs, and then create a fair business exchange situation where the quality of products or services is equivalent to their prices
Hola:
Te sugiero lo siguiente:
-Lo primero es segmentar psicograficamente a tu cliente
-Realizar un diagnóstico de sus gustos y preferencias (grupos focales)
-Identificar los atributos que valora del producto y/o servicio
-Proponer un valor diferencial en alguna(s) de las 4 Ps.
-Validarlo con el cliente
you can create Customer Value by:
- customer aquisition
- customer retention
- customer expantion
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