Kout Salah Eddine

6 Questions 17 Answers 0 Followers

Questions related from Kout Salah Eddine

Is there absolute truth in marketing?

From the perspective of epistemology, is there absolute truth in marketing?

03 February 2024 9,059 6 View

Is it practical to use Analytic Hierarchy Process (AHP) to determine the relative importance of the dimensions of the RFM model ?

I am a marketing PhD student in the process of completing a thesis about RFM model and its uses to estimate the lifetime value of a customer (CLV), based on the sales database of a ceramic...

10 December 2023 7,914 0 View

How can we use time series analysis to predict Customer Lifetime Value ?

is the a simple and useful time series method/model to predict Customer Lifetime Value ? can you help me please ????

16 October 2023 9,950 3 View

Are the dimensions of the RFM model that are used in estimating CLV considered as components for measuring CLV or are they factors affecting it?

I am preparing a dissertation on the factors affecting the customer's lifetime value. I came across a question: Should I use the dimensions of the RFM model (recency-frequency-monetary) to...

03 May 2023 6,070 1 View

Can you provide a company sales database ?

I am a PhD student specializing in marketing, in the process of conducting a study on the factors affecting the customer’s lifetime value. I am asking for assistance in obtaining a company sales...

13 January 2023 7,054 3 View

Can you suggest me international conferences on marketing, marketing and data, and relationship marketing ?

Marketing, CRM, Big Data.

27 November 2022 2,958 6 View