Kout Salah Eddine

2 Questions 3 Answers 0 Followers

Questions related from Kout Salah Eddine

Are the dimensions of the RFM model that are used in estimating CLV considered as components for measuring CLV or are they factors affecting it?

I am preparing a dissertation on the factors affecting the customer's lifetime value. I came across a question: Should I use the dimensions of the RFM model (recency-frequency-monetary) to...

03 May 2023 6,055 1 View

Can you provide a company sales database ?

I am a PhD student specializing in marketing, in the process of conducting a study on the factors affecting the customer’s lifetime value. I am asking for assistance in obtaining a company sales...

13 January 2023 7,038 3 View