Kout Salah Eddine

8 Questions 19 Answers 0 Followers

Questions related from Kout Salah Eddine

What is the dominant research philosophy in marketing studies?

Do you think it's: - positivism - Post-positivism - Interpretive philosophy - Mixed methods philosophy - Another philosophy

06 January 2025 5,713 1 View

Is there absolute truth in marketing?

From the perspective of epistemology, is there absolute truth in marketing?

03 February 2024 9,277 6 View

Is it practical to use Analytic Hierarchy Process (AHP) to determine the relative importance of the dimensions of the RFM model ?

I am a marketing PhD student in the process of completing a thesis about RFM model and its uses to estimate the lifetime value of a customer (CLV), based on the sales database of a ceramic...

10 December 2023 8,020 0 View

How can we use time series analysis to predict Customer Lifetime Value ?

is the a simple and useful time series method/model to predict Customer Lifetime Value ? can you help me please ????

16 October 2023 10,054 3 View

Are the dimensions of the RFM model that are used in estimating CLV considered as components for measuring CLV or are they factors affecting it?

I am preparing a dissertation on the factors affecting the customer's lifetime value. I came across a question: Should I use the dimensions of the RFM model (recency-frequency-monetary) to...

03 May 2023 6,139 1 View

Can you provide a company sales database ?

I am a PhD student specializing in marketing, in the process of conducting a study on the factors affecting the customer’s lifetime value. I am asking for assistance in obtaining a company sales...

13 January 2023 7,142 3 View

Can you suggest me international conferences on marketing, marketing and data, and relationship marketing ?

Marketing, CRM, Big Data.

27 November 2022 3,003 6 View

Meatverse and services industry

What is the impact of the metaverse on services? Services will be tangible, customers will be able to experience the service before making a purchasing decision, as Kotler said "the future is...

01 January 1970 445 0 View