My research work shows that Overall normative (Social and Personal Norms) influences impacted sustainable behavior intentions more than individual beliefs and values (Awareness, Knowledge, Anticipated Guilt, environment consciousness and eagerness). What do you think about it?
I have not done any research in this particular area but I am currently developing research project on symbolic management and some strategic applications.
I have done research in this area. See Conservation and the Consumer, Routledge, 1995. I used a fact theory approach to look at this and this might be of interest to you.
Behavioral intentions are the results of attitude and Subjective norms (Fishbein and Ajzen). As far as overall normative influences are concerned they are more in case of behaviours which are to be followed on the lines of already established cases of societal norms.
beliefs include behavior,so i think personal beliefs is very important to personal behavior, my research field is beliefs about work, a little results show that confusion between beliefs and surrounding could be generate much more anti-production behaviors,i want to co-research with you if you will
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