Digital banking bridges geographic and economic gaps by enabling access to financial services through mobile and online platforms. In rural Europe, where physical bank branches are declining, digital platforms offer a cost-effective solution. However, digital literacy and internet infrastructure remain barriers. Research should focus on user behavior, technology acceptance models (TAM), and the socioeconomic impact of digital banking tools.
The roles of Digital Banking in rural Europe is critical to customer satisfactions
The activities of Digital Banking in rural Europe is critical to the financial sustainability of the region.
In rural Europe, where physical bank branches are declining, digital platforms offer a cost-effective solution. However, digital literacy and internet infrastructure remain barriers. Research should focus on user behavior, technology acceptance models (TAM), and the socioeconomic impact of digital banking tools.
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