commercialization, technology transfer, technology based invention, research center - industry interactions
In my humble opinion, there is no need to worry a lot about commercialization challenges in any research center because the end results of an applied scientific research will usually be product(s) & the real test of such product(s) is how the market will recieve it/them. Commercialization is bound to happen but we, ideally, hope for a fair game in which a healthy competition occurs. Inventors or discoverers ought to concentrate on obtaining high quality product(s) in order to succeed.
I´m study this now, from holistics approach of Kotler (marketing 4 (four) - internal, external, relationship and performance). My initial referente is Mohr, Jakki
http://scholar.google.com/citations?user=P8m-atUAAAAJ&hl=pt-PT
In my humble opinion, there is no need to worry a lot about commercialization challenges in any research center because the end results of an applied scientific research will usually be product(s) & the real test of such product(s) is how the market will recieve it/them. Commercialization is bound to happen but we, ideally, hope for a fair game in which a healthy competition occurs. Inventors or discoverers ought to concentrate on obtaining high quality product(s) in order to succeed.
Knowingly or unknowingly, many companies continue to subscribe to the linear model of technological innovation: Basic research is exploratory; applied research connects new discoveries to a practical end; and commercialization is focused on developing a product that incorporates the technology and manufacturing it at scale. Many business executives view basic research as high risk, to be undertaken with extreme caution because predicting what, if anything, the research will produce is hard, and calculating the value of any discoveries can be difficult.
Some of the research that companies conduct—usually a small portion of the total R&D budget—may be in basic science. But typically, the basic research is dubbed “blue sky,” “exploratory,” or “speculative,” and is divorced from concrete needs or problems. Often companies try to make this research more practical by mandating that the business units select and fund it. Not surprisingly, the probability that they will select projects that challenge or even threaten existing products and services is low
https://hbr.org/2013/10/special-forces-innovation-how-darpa-attacks-problems
We should not overcome the commercialization challenges based on technological invention. The funding which comes out of such research can be used to finance other types of research such as basic or fundamental research.
Dear Hazim Hashim Tahir,
I find interesting article and sent you.
chrome-extension://oemmndcbldboiebfnladdacbdfmadadm/http://www.idosi.org/wasj/wasj12(2)/2.pdf
Regards, Shafagat
"One of the key drivers for economic growth nowadays is knowledge, and it involves high investment in education and training, research and development (R&D), and relationships between governments, academia, and industry... To realize the benefits of knowledge and to receive returns from these investments, the resulting innovations or inventions must be sold, or commercialized... Indeed, commercialization is an important contributor to economic growth..., and it makes technology available to end users. In essence, commercialization is an exchange of know-how for money..."
http://timreview.ca/article/864
Dear colleagues,
Good Day,
@ Dr Shafagat thank you very much for your kind help. The paper is very interesting and has a lot of ideas.
Best wishes
I m studing Marketing from knowledge to innovation. We have three elements: the essence of marketing applied to researchers; the vision of holistic marketing in the research centers; and the prospective strategic planning applied to researchers (TRM - Technology Roadmapping). It´s a very interesting path.
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