I am trying to determine the effect of customer satisfaction on loyalty, mediated by percived corporate image
Hi Charles
Here are some resources that may be of help to you:
http://amosdevelopment.com/video/indirect/flash/indirect.html
https://www.youtube.com/watch?v=9mf7nIAlH5c&feature=related
https://www.youtube.com/watch?v=0artfnxyF_A&feature=youtube_gdata_player
Best of luck!
Simon
Hi Charles
Here are some resources that may be of help to you:
http://amosdevelopment.com/video/indirect/flash/indirect.html
https://www.youtube.com/watch?v=9mf7nIAlH5c&feature=related
https://www.youtube.com/watch?v=0artfnxyF_A&feature=youtube_gdata_player
Best of luck!
Simon
Hi, Charles:
Its a wonderful topic. Service quality is vital to the success of any service organization. Please take a look at the following two research studies that you may find useful for your current research:
In this study, Walsh, Dinnie and Wiedman (2006) analyzed whether perceived corporate reputation and customer satisfaction are directly associated with customer intention using structural equation modeling based on the responses to a written questionnaire of 462 customers of a large German utility. The authors found a non-significant and weak relationship between corporate reputation and switching intention. The postulated impact of customer satisfaction on customer switching intention was confirmed. Corporate reputation and customer satisfaction were found to be strongly correlated. The authors argued that the importance of reputation and satisfaction will ultimately be assessed on the basis of their customer-related consequences and their economic relevance to companies!
- Walsh, G., Dinnie, K., & Wiedmann, K. (2006). How do corporate reputation and customer satisfaction impact customer defection? A study of private energy customers in Germany. Journal Of Services Marketing, 20(6/7), 412-420.
In this study, Boon-Liat and Zabid (2013) adopted a systematic sampling approach to collect data through self-administered questionnaires from 500 Malaysian hotel guests. The findings revealed that perception of service quality is significantly related to customer satisfaction, which in turn generates positive customer loyalty in the hotel industry. Besides, corporate image is found to be a partial mediator in the relationship between customer satisfaction and customer loyalty. The authors argued that findings of this study would help hotel operators to formulate and implement effective marketing management strategies to cope with the keen competition in the hotel service industry!
- Boon-Liat, C., & Md. Zabid Abdul, R. (2013). Service Quality and the Mediating Effect of Corporate Image on the Relationship between Customer Satisfaction and Customer Loyalty in the Malaysian Hotel Industry. Gadjah Mada International Journal Of Business, 15(2), 99-112.
Hope this helps!
Nadeem
hello,
there are many books for this. I like the debra byrne books and the robert Ping approaches here.
I am not sure how many items you have and whether this will lead to too many prohibitive cross-product terms but PLS and SmartPLS may offer an alternative.
My articles are worth consulting if that is the case
brad wilson
Hiii... you can have a look over following resources:-
https://www.youtube.com/watch?v=ZI0OlZ6ppBQ
https://www.youtube.com/watch?v=sj2XWfZaxek
Thanks & Regards,
- Badges
- Science method
- Similar topics
- Mathematics
- Statistics
- Statistical Techniques
- Structural Equation Modeling