Mohit Jamwal

5 Questions 23 Answers 0 Followers

Questions related from Mohit Jamwal

Dear All, Can anyone suggest a list of good sci journals in management that publish review studies?

Some journal publish quantitative while others publish qualitative work. In this regard, I want to know journals that primarily publish qualitative work in consumer behaviour/marketing/consumer...

02 February 2018 8,506 3 View

Can anyone helps in finalising my proposed research work from topic brand personality and cognitive dissonance?

Hello everyone. I have decided to work on impact of brand personality on dissonance in which I also willing to take brand trust, attachment towards brand and commitment. Please suggest any...

25 June 2016 7,516 7 View

How does brand personality impact cognitive dissonance in a consumer?

Brand personality is known to shape the behaviour of customers in various studies but does brand personality have any role in reducing/increasing the dissonance in a consumer.. Please...

22 April 2015 2,134 6 View

Could you suggest a scale to measure complaint behavior of the people purchasing a product?

After making a purchase and using a product for some time, consumers may become contented/discontented with it. in case of discontentment, suggest a scale to measure it.

17 January 2015 6,894 16 View

Can anyone suggest some significant unstudied variable that can have maximum impact on cognitive dissonance?

A lot of variables like word of mouth, customer patronage, product involvement etc. have been already studied. Regards

15 January 2015 391 10 View