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Questions related from Mohit Jamwal
Some journal publish quantitative while others publish qualitative work. In this regard, I want to know journals that primarily publish qualitative work in consumer behaviour/marketing/consumer...
02 February 2018 8,503 3 View
Hello everyone. I have decided to work on impact of brand personality on dissonance in which I also willing to take brand trust, attachment towards brand and commitment. Please suggest any...
25 June 2016 7,515 7 View
Brand personality is known to shape the behaviour of customers in various studies but does brand personality have any role in reducing/increasing the dissonance in a consumer.. Please...
22 April 2015 2,133 6 View
After making a purchase and using a product for some time, consumers may become contented/discontented with it. in case of discontentment, suggest a scale to measure it.
17 January 2015 6,893 16 View
A lot of variables like word of mouth, customer patronage, product involvement etc. have been already studied. Regards
15 January 2015 390 10 View