Specific drivers to digital trust are safety, security, reliability, privacy, and data ethics. Likewise, a survey by KPMG (2015) includes reliability, credibility, transparency, integrity, and security. In a survey conducted by Accenture (2015), the six pillars of trust include security, legitimacy, community, user experience, shareability, and relevance. Likewise, environment, experience, attitudes, and behavior are the identified drivers of digital trust, according to the 2017 Digital Evolution Index (Mastercard, 2018).
We are interested in the pecularities of macro-cultures in Asia, Africa, the Americas and Australia, besides our Western perspective on what shapes digital trust at the workplace .
Our Focus of Attention is digital trust among employees and their perspective about his/her own experience as a worker, his or her attitude towards the employing organization, as well as his or her behavior in the society as a whole. Specifically, the research is primarily aimed at measuring digital trust in the workplace with an emphasis on people, technology, and process. The study excluded digital trust as perceived by a specific cohort of consumers.
Investigations of the extent to which macro-cultural characteristics impact digital trust in the workplace, perhaps drawing from Hofstede's cultural dimensions theory (and notably the values of individualism-collectivism and uncertainty avoidance), may need to: (1) account for different kinds of trust (e.g., cognitive, affective) and recognize also that there are emotional dimensions to these; and (2) acknowledge the fact that globalization is bringing people from all corners of the world closer together, so that it is becoming harder to know what (and who) to trust, which to all intents and purposes probably calls for even greater allowance of cultural differences in trust.
PS: To note, Accenture (2015), KPMG (2015), and Mastercard (2018) neither make mention of privacy nor of the associated ethical concerns that are fast coming to the fore.
WE are reseaeching about this right now. We have a data base of 5570 employees worldwide. Who is asking?
The future of work will require a human-centric digital employee experience, because digital is becoming a bigger part of our work and home lives than ever...
https://www.techrepublic.com/article/digital-workplace-human-centric/?utm_source=email&utm_medium=referral&utm_campaign=top-story-of-the-day