Add to the Kruskal Wallis Test  a summary of statistics based on ranks. You will be able to see side by side box plots based on the ranks, ... etc.

Hi Marvelous

Give the rank of 1 to the least preferred, 2 to the next least preferred, and so on. I mean you have to reverse your coding, then it will be clear. The out put is in 'Rank Sum' not a mean rank. So, the groups which takes the max value will be the most preferred in that case.  

Those are not mean ranks (an oxymoron?) they look like totals. Why not just plot counts of ranks ( number of 1s, 2s, 3s, etc.........)?