How do I design the personal traits for the Matched guise technique Questionnaire ?

24 February 2017 1 123 Report

Can I ask direct questions such as :

" I can be a friend with this speaker" Likert scale from one to five or I prefer from 1 to three.

instead of providing personal traits to evaluate ? again using Likert scale of 5 points .

I'm not sure whether the matched guise techniques is appropriate to measure personality traits, usually it assesses attitudes (e.g. towards groups of people). However, it may be a challenge to apply the technique to measure personality traits.

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