I am searching for articles on external information search (empirical studies) that combine both offline information sources AND online information sources.
Most articles that I have been reading use traditional marketing channels (e.g. personal vs impersonal) which predate Internet and today's social networking sites.
I would appreciate anybody's help regarding this matter. Thank you in advance
This paper should either contain useful insights or lead you to relevant papers: http://www.sciencedirect.com/science/article/pii/S0148296309002185
I wrote a book chapter on information structuring methodology which is based on 15 years or so experience working on projects and programs. It may be too practitioner oriented for your needs. I have attached the chapter if it can help.
There is another way: Don't do it. Let it be done by an Enterprise Search System. Some of them are listed on my website (see link below). Don't care about the Geman. The list is important and most of them provide English websites.
http://www.iwissenstechnologie.de/transfer/findemaschinen/
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