02 February 2015 8 2K Report

In survey research we often do extensive cognitive pretesting and focus groups to understand how respondents think, in their everyday lives, about the complex and formal ideas and topics we want to measure. I'm doing some research now that doesn't have time for cognitive testing, but I thought someone here might have leads that would help. 

The question: How do everyday people think about their "public program participation" (e.g., foodstamps, Medicaid)?

I'm thinking of two aspects here:

1) What terms do they use. For example, do people on "food stamps" use that term or do they know it as SNAP (or in CA "CalFresh"). I'm not really interested in what they are formally called (that's online), but I want to know how everyday people talk about them. 

2) Are these questions really sensitive? We tend to talk about them as if they are, particularly if asked early in a survey, but do people on food stamps or Medicaid feel a stigma associated with it. Any stigma or sensitivity would probably be related to the same sensitivity mechanism that leads to high income item nonresponse. I haven't done a search to see if program participation gets similarly high item NR rates. From my experience, we tend to think survey questions are much more sensitive than they actually are to people, but sensitivity involves a lot of contextual issues like mode, placement in the interview, etc. 

References to how other surveys ask about these topics would be helpful of course, but I'm really looking for research (qual or quant) on terminology use in everyday life and assessments of sensitivity. Use examples would be helpful if they are examples where the questions are asked in a screener interview (or within the first few minutes of an interview) and on the phone, rather than later in the interview and in other modes. 

Thanks in advance for any leads. 

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