My field of conference poster presentation is little investigated. As such, each new editor wants a bit on the history, scope etc, as well as the specific topic of focus. Much of the recent stuff has been compiled by ... me, so how often can I write: Posters were first introduced in ...., posters form the most prevalent means of knowledge dissemination in ...., posters can be estimated to cost in excess of X every year ... etc? I can jig the wording, but you can only cover the same introductory material so many times, before it gets a bit repetitive (to you). The range of media includes peer-review articles, professional journals, guest blogs etc, so it sometimes requires a bit of background.
My take is that foundational information is ok to repeat (not verbatim), as long as the article itself is different. Until the foundations are better established however, people will always want a base from which to introduce the studied topic. Of course, you will give a citation for previous work, but a fuller introductory passage is often required.
Where do you draw the line between reiterating salient facts & self-plagiarism?