How can we measure the consumer perception, attitude and outcome behaviors towards sales promotion and advertising?

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Le Dang Lang

You can read our related papers

Hussien Ali Noor

لابد من اعداد استمارة استبيان ومقياس محدد لتحديد اليات الاستجابة من قبل المستهلكين للاعلان

Fatemeh Khozaei

Dear Maria Kanwal

Consumer Perception is a psychological variable involved in the purchase decision process that is known to influence consumer behavior. Other variables included in this consumer process include: motivation, learning, attitude, personality, and lifestyle. Perception can be shaped by learning, memory and expectations.

Best Regards

Dr. Fatemeh Khozaei