Looking at decisions through the lens of behaviour, psychological theories of decision making probably make some assumptions, from observation, about what is in the mind of a decision maker. By allowing a more direct access to the mind, neuroscience and neuroimaging might help to get closer to the real values, motivations and processes behind a decision, and validate some of those assumptions. I am all about centring decision making in one simple value dimension extracted from the criteria, to make it simple and clear what was in the mind of he decision maker (see in attachment "Unicriterion model: A qualitative decision making method that promotes ethics"). The validation through neuroscience of behavioural links with such way of making decisions could be interesting.
Article Unicriterion Model: A Qualitative Decision Making Method Tha...