From the definition of cell line, they are indefinitely propagated/subcultured.
However, in practice beyond a certain passage number, they are said to loose characteristic gene profile, for e.g. SHSY5Y beyond PN 20 are no longer dopaminergic.
So my question is, are these cell lines re-established every time they lose their genetic profile and subcultured and sold to us? This is my assumption; I couldn't find any information that clearly support or disapproves of this idea.