Conducting research within once own culture has both advantages and disadvantages. How does a researcher solve the problem of experiencing role conflicts and possibility of biasness towards interpretation/findings ?
Recording of observations in rich qualitative form may avoids the imposition of research's constructs long standing, wide-ragging observation on own culture.
Maybe the recognition of the main factors present in the researcher's culture in terms of their probable influence on the results should diminish it. Disclaiming may be useful to represent results publicly.
This article my add to the discussion: https://news.harvard.edu/gazette/story/2018/05/cognitive-psychology-and-cultural-sociology-should-benefit-each-other-harvard-researchers-study-says/